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I want to define a crisis, any unexpected event with adverse effects on your organization, customers, consumers, on your brand and the usual sorts of crisis that my firm and other strategic marketing communications firms have dealt with over the years in the sector, our deaths and injuries which do occur, untoward deaths, injuries to residents and staff on premises or in the line of duty, violence in or around the property that these things happen.Ĭlosures are untoward events in a community. I’ll talk about the likely recovery models for the sector, for the markets, for long term care and why this time really is different, and we’ll talk also about effective responses.
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I’ll talk about the means of production, supply and demand.
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I want to talk about the current situation, I’ll talk about things in both economic and operational and marketing terms. We are three months into this event roughly, and the road ahead for long term care in the United States and the UK, in Europe and elsewhere is still taking shape. I’m both humbled and overwhelmed by the response to these to these webinars. Long Term Care After COVID19: The Road Ahead Updated.